Cookie Policy

Effective Date: June 1, 2026     Last Updated: June 1, 2026

This Cookie Policy explains how SMTP Provider ("we", "us", or "our") uses cookies and similar tracking technologies on our websites smtpprovider.app and smtpprovider.com, and within our Shopify application. It should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device, such as a computer, tablet, or mobile phone, when you visit a website. They allow websites to recognize your device, remember your preferences, and provide a better user experience. Cookies may be set by the site you are visiting, known as first-party cookies, or by third-party services operating on that site, known as third-party cookies.

In addition to cookies, we may also use similar technologies such as web beacons, pixel tags, and local storage to collect information about your interactions with our Services.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the operation of our platform and cannot be disabled. They include:

• Session cookies: maintain your logged-in state while you use the application.
• Security cookies: help detect malicious activity and prevent fraud.
• Load balancing cookies: ensure the platform performs correctly under load.

2.2 Analytical / Performance Cookies

These cookies help us understand how Merchants use our Services so we can improve them. Information is collected anonymously or in aggregated form. These include:

• Google Analytics: tracks usage patterns, session duration, pages visited, and referral sources.
• Internal analytics: monitors feature usage, error rates, and performance metrics.

2.3 Functional / Preference Cookies

These cookies remember your choices and preferences to provide a personalized experience:

• Language and region preferences.
• Dashboard layout and display preferences.
• Remembered login information where you choose "Stay logged in".

2.4 Marketing Cookies

These cookies may be used on our marketing website, not within the app, to measure the effectiveness of marketing campaigns:

• Facebook Pixel: tracks conversions from Facebook and Instagram advertising.
• Google Ads: measures ad campaign effectiveness.

We do not use marketing cookies to build advertising profiles for targeting purposes beyond our own marketing campaigns.

3. Third-Party Cookies

Some cookies on our website are set by third-party services. These third parties may use the information collected for their own purposes, subject to their own privacy policies. Key third parties include:

• Google Analytics and Ads: https://policies.google.com/privacy
• Facebook / Meta Pixel: https://www.facebook.com/policy.php
• Shopify: https://www.shopify.com/legal/privacy

We do not control these third-party cookies and recommend reviewing the privacy policies of these services for more information.

4. Cookie Duration

Cookies can be categorized by how long they are stored:

• Session cookies: deleted when you close your browser.
• Persistent cookies: remain on your device until they expire or you delete them. Most of our persistent cookies expire within 12 months.

5. Managing and Disabling Cookies

You have several options to manage cookies:

• Browser settings: most browsers allow you to block or delete cookies through their settings menus. Please refer to your browser's help documentation for guidance.
• Opt-out tools: you can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Cookie preference center: where required by law, we provide a cookie consent banner allowing you to accept or decline non-essential cookies.

Please note that disabling certain cookies may affect the functionality of our Services. Strictly necessary cookies cannot be disabled without impacting platform operation.

6. Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals your preference not to be tracked. As there is no uniform standard for interpreting DNT signals, our Services do not currently alter behavior in response to a DNT signal.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last Updated" date.

8. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

• Email: privacy@smtpprovider.com
• Phone: +91 8335850000
• Address: Unit No. 304, South City Businesspark, 770, Anandpur, Kolkata - 700107, West Bengal, India